Promoting tourism in Pakistan: Opportunities and challenges

 

Promoting tourism in Pakistan: Opportunities and challenges

Outline:

1.Introduction:

What is meant by tourism? Its scope and extent.

Historical Events

Current status of tourism in Pakistan

2.Advantages of promoting tourism in Pakistan

         i.            Promoting soft image of Pakistan

  •        ii.                Contributing to the Gross Domestic product (GDP)
  •      iii.            Business and employment opportunities
  •      iv.            Promotion of local culture
  •        v.            Development of tourist spots
  •      vi.            Development of civic sense amongst the general public

3.Opportunities in the tourist industry

  •          i.            Places of scenic beauty
  •        ii.            Historical sites
  •      iii.            Recreation –beaches, hill stations,deserts,lakes archeological sites
  •      iv.            National monuments
  •        v.            Sports and culture tourism
  •      vi.            Commerce based tourism-CPEC related.
  •     vii.            Places of religious significance for the followers of other religions
  •   viii.            Shrines of Sufi saints
  •       ix.            Diverse geographical landscape

4.Challenges to the tourism in Pakistan

  •          i.            Poor road infrastructure and connectivity
  •        ii.            Terrorism /internal security situation
  •      iii.            Lack of government will
  •      iv.            Insufficient numbers of hotels and restaurant
  •        v.            Environmental challenges
  •      vi.            Perceived threats to local culture

5.Suggestions for improving tourism in Pakistan

  •          i.            Adding more sites of significance
  •        ii.            Infrastructure development
  •      iii.            More hotels and restaurant
  •      iv.            Policies for the protection of the rights of the tourist
  •        v.            Improving security situation
  •      vi.            Awareness of tourist opportunities
  •     vii.            Tourist facilitation centers

6.Conclusion

 

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